BRAND IDENTITY | PACKAGING
Organic Prairie’s Mighty Organic products are the only 100% grassfed organic beef snacks on the market. As a farmer-owned cooperative, the standard was set nearly 20 years ago, using Australian cattle for reasons beyond just the taste.
With some foundation work on category and consumer, we helped steer the Mighty brand in a direction that connected to the feeling of being Mighty. A winning combination of bold custom lettering integrated with a centralized burst makes for a fun and energetic first impression. This a proud brand creating good product. In short, it’s delicious stuff.