CREATING A LABEL AS UNIQUE AS THE NAME.
Razbanero, Mangonero, Strawbanero...the list goes on. Hearing the product names for the first time made us tilt our heads like a dog at it's most curious state. The action itself inspired the thought to develop a tilt label, that immediately interrupted the shelves and has become a terrific equity for Chilidawg's Pepper spreads. The label needed to hero the product name.
Tim also shared with us how he wanted the label to feel like it was slapped on one at a time by hand, to achieve a more personal touch to further separate from the competition.
To create consistencies in the supply chain, we made the right side of the label straight so that the label is lined up appropriately for the dimensions of the jars.
The naming is a fusion of fruit and a habanero pepper, we created custom illustrations to further tell the story on the front of the label.
For each flavor, that combines a fruit and a habanero pepper, we created custom illustrations to further tell that story on the front label.